"Think ASEAN," goes the title of one recent book of marketing guru Philip Kotler. The book advocates the rethinking of marketing strategies of Western countries and global corporations toward the "ASEAN community 2015."
This seems to be the direction as a 30-strong Russian delegation participates in the four-day Philippine Russian Business Forum and Exhibits that opens today (October 21, 2010) and ends on October 24, 2010.
Here is an excerpt of Ehda Dagooc's story today in The Freeman:
"The first Philippine-Russian business forum last year strengthened these ties. Now we are moving forward towards making the Philippines as an entry point for Russia's efforts to develop its relationship with the rest of Asia," said Honorary Russian Consul Armi Lopez-Garcia.