GT Cosmetics


GT COSMETICS, the Cebu-based maker of beauty products, decided to put up a plant in Luzon because of the growing demand for its products not only in the country but even abroad.

Engr. Leonora B. Salvane, president of the 18-year old company, said she decided to invest in the manufacturing plant as inventories in stores were always low. “We have to cope with the growing market and shipping the products took long,” said Salvane.

On May 21, Bulacan 4th District Rep. Linabelle Ruth R. Villarica, Marilao Mayor Guillermo, DTI Regional Director joined Ms. Salvane in cutting the ceremonial ribbon that signalled the opening of the company’s manufacturing plant in Marilao, Bulacan, the first for the company outside Cebu.

She added the setting up of the manufacturing plant was not only intended for expansion as it also provided employment opportunities especially for its host municipality.

“We hope that with the opening of the plant, we will able to not only saturate Metro Manila and Luzon with our products, but also expand our market outside the country,” said the company founder who started the company when she formulated her first soap bar.

Last year the company started shipping to Finland. Other countries, especially those with sizeable Filipino communities, have also started buying directly from the company. Ms. Salvane said the new manufacturing plant is addressing the needs of these new markets.

The Bulacan plant, where the company spent P13 million to build it, has a daily production capacity of 4,000 units per product, the same capacity as its main plant in Liloan, Cebu. “With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said Salvane during the openin gof the plant.

She added that she was pleasantly surprised by the reception of the market of her products, especially the Metro Manila market where competition is cut-throat. “I could not believe we have grown this big,” she enthused.

When she started her company, Ms. Salvane said she noticed that people visiting Cebu would start buying her products in malls. “So we decided to explore markets outside our area,” she added.

Metro Manila and the entire Luzon, she added, account for about two-thirds of her market and the opportunity to grow is big.

She added the company will not forget where it started as it will also continue to focus on expanding its market in the Visayas and Mindanao. “We know where we are; we know who our first buyers were and we know how to look back,” she said.

At present, the company, aside from beauty soap variants, has also produced a new line of cosmetic cream products — night cream, day cream, sunblock, and toner -and that the markets have started taking notice of them.

Because of the brisk sales that its products have enjoyed, the number of stores where they could be bought has also expanded as they can bought in 200 retail outlets of Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

Photo gallery of Marilao, Bulacan plant inauguration in Facebook (GT & Me community)

Join our Gandang Tunay (true beauty) Community in Facebook

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New GT Cosmetics plant addresses growth by
PRworksPH team
PRworksPH team
A talent powerhouse headed by PRworks Chief Digital Officer Emmanuel Mongaya, former managing editor of Superbalita and former city editor of Sun.Star Cebu. Team members include Global Voices correspondent and blogger Karlo Mikhail Mongaya, our Online Community Manager Ynna Erika Bisnar, digital marketing consultant Borislav Tatarov, and former Sun.Star Publishing Inc. IT boss Sammy Sumaya.

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