Bong as he is  fondly called, was the former General Manager of Hotel 101 Manila and Mang Inasal Phils. Inc., an original Pinoy quick service restaurant, that has achieved its phenomenal success in Philippine food industry in a short time.

His leadership, inspiring positive attitude, dynamism and " out of  the box " aggressiveness are his major skills in creating a legacy of excellence and continuous learning in the workplace. He also founded the 1st QSR Training Academy in Manila – MI Training Academy. 

Currently, he is the consultant of various accounts here in Cebu, Mindanao and Luzon, and at the same time, he is  the Senior Consulting Partner of PR Works – specializing on Marketing PR and Integrated Marketing and Branding Communications. He finished his IMC MBA at University of Asia  and the Pacific and BA Psychology at UP Cebu. He is at present a member of the Board of Trustees of the University of the Philippines Alumni Association and the founder of Play and Toy Therapy Group .

He has 20 solid years of experience in coaching and consulting.




Borislav Tatarov first got started on the path of online marketing 7 years ago. This route was the perfect direction to go because he was able to combine his extensive past experiences in traditional marketing with his successful transition into the IT field.

During his first 3 years, he ventured off as a freelancer and managed SEO and PPC campaigns for multiple clients from countries across the globe, including: USA, UK, Italy, Spain, Bulgaria, Singapore, Thailand, etc.

With the experience that he gained along the way, merged with a growing list of clients, he founded his own online marketing agency- Purified Marketing. He even took it a step further and co-founded the full-service digital agency, HYPE group.

The main objective of his agencies is to increase client’s revenue stream by combining proven online marketing strategies, resulting in an overall increase in their return of investment (ROI). All of his strategies are custom tailored to meet each customer’s individual needs. This approach is proven to ensure the most effective results and the highest quality possible in any given marketing situation.

Boris has been residing in the city of Cebu in the Philippines for over two years now. He has gained extensive knowledge about Asian business culture and tactics in the process. This makes him well diversified when it comes to intercultural relationships across the globe on a business level.

His main fields of expertise are in SEO, Lead Generation, PPC Advertising (AdWords Search, Display and Video Certified), Content Marketing & Social Promotion, Tracking and Analytics (Google Analytics Certified) and Conversion Optimization.

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