Photo shows AirAsia unloading relief goods for those who survived super typhoon Yolanda.

Photo shows AirAsia unloading relief goods for those who survived super typhoon Yolanda.

The PRworks story began with a dream long before its incorporation on March 23, 2004.

Emmanuel ‘Anol’ Mongaya and Doris Mongaya came from a generation of young social change advocates during the heady people power years of the early 80s. As the political-economic system moved towards business as usual after Edsa 1, Doris defied convention and set up an enterprise that moves people to uplift lives.

Entrepreneur

Doris became an entrepreneur during the late 80s while husband Anol followed his father’s footsteps and pursued a career as a journalist. She initially went into crafts, flower arranging, and organizing weddings that she loves doing. Besides, the enterprise brings smiles to clients’ faces, their families, and friends.

But Doris was eventually drawn to public relations.

“It seemed to have fallen into my lap,” said Doris as she recalled the series of events that fell into place at the right time starting in 1996. Respected literary writer Krip Yuson needed a team in Cebu to assist publicity efforts for the Asia-Pacific Economic Cooperation (APEC). The team developed into PRWorks when TeamAsia — a public relations and events agency operating in Manila, Hong Kong and Singapore — needed a partner for its Intel Madness series in Cebu and other Visayas and Mindanao urban centers.

Doris Mongaya, the managing director

As local partner for TeamAsia, the team learned the broad and fine points of organizing corporate events particularly for clients who are into information technology in the cities of Cebu, Bacolod, Iloilo and Davao.

Though not part of PRworks then, Anol’s success as managing editor of Cebu’s local language daily Superbalita — a sister publication of Sun.Star Cebu — made it easier for Doris to build personal relations with key members of media particularly in Cebu.

Birth as a corporation

As the world entered the new millennium, the PRWorks advocacy DNA began to manifest as the agency organized the Cebu IT Summit 2001 that charted the information technology direction in Cebu.

The Cebu Mountain Fest in 2002 sought to increase environmental awareness as it reunited the environmental folk group ASIN for a concert at the emerging night hangout called Mango Square in Cebu.

Then came 2004 .

All the while, PRworks was a single proprietorship. The enterprise, however, needed to level up as opportunities in the power industry and local governments emerged.  

On March 23, 2004, the enterprise became a corporation and took on more challenging projects to become the preferred public relations agency in the Visayas and Mindanao for local, national, and global clients.

Our major project in 2013.

Our major project in 2013.

10 years

Anol’s early retirement from the Sun.Star group in 2010 freed him to focus on the PRworks digital media services. The development brought both dynamism and tension that propelled the agency forward. Being both a blogger and a columnist for Sun.Star and Superbalita, Anol brings with him skills and connections as PRworks plays crucial roles in future ICT events especially within the emerging startup communities in the Visayas and Mindanao.

Moving forward towards the ASEAN economic integration 2015 and beyond, PRworks understands the world depends on symbols and constant interaction. Our clients shape destiny by managing perceptions.

However, we believe that the best PR must uplift communities as it pushes positive values that make the places we live better. This is crucial for corporations, be they big or small, as the 10 ASEAN countries formally enter a new era come December 2015.  

With our extensive network and experience in Cebu, Davao and neighboring provinces, PRWorks offers you the key to managing perceptions towards uplifting lives in central and southern Philippines.

Check out a list of our recent projects in our Projects Page.

 

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