Cebu, Philippines, MiCab taxi with LED signage, public relations, PR

Cebu taxi-hailing app out to outflank giants

MiCab confident of Filipino support With foreign-owned taxi hailing apps relying on add-on fees to make money, the Filipino-owned MiCab pivots towards LED advertisements to keep the fares […]

PR 101

Public relations is one subject that is largely misunderstood. It is not advertising. You are right if you believe it involves sending out press releases.  But […]