The Prince Warehouse Club (PWC) has developed a huge network of sari-sari stores -- small, retail businesses owned by micro-entrepreneurs in urban poor communities and middle class subdivisions -- in Metro Cebu. These stores serve as links from big suppliers and the wholesalers to the end consumers.
Sari-sari in the vernacular means 'variety' and these small retail outlets sell canned goods and Instant noodle packs along with non-food items like detergent powder, shampoo and toothpaste in sachets.