If you want to conduct PR in the Philippines, of course you can engage a PR agency. However, you can also learn and do it yourself.
Conducting public relations, of course, is by no means an easy undertaking. Publicity, building a good reputation, and positioning are complex and long-term activities. Still, here are quick ideas that you can do to make PR work for you.
Some entrepreneurs hesitate to talk about their work. Yet, people enthusiastic about what they do for a living are interesting to talk to. Thus, be always prepared to talk about what you do. Show people you love your brand. How can you expect others to if you don’t?
We don’t have to ask many questions. Just this one: Will you recommend by brand to friends? Consider people who would consciously recommend your brand to friends as fans. You should want to know how many of your customers do. You would also want to know how you could increase their numbers.
When positive publicity makes you or your brand reaches people, the tendency is to assume that you are good. What if there are more publicity and people are talking about you or your brand?
Tailor pitches and press releases to the editors and publications. While at it, include bloggers and influencers whom you are pitching your story. Each editor, publication, and blogger have different interests and focus. Taking the effort to send individualized messages demonstrates not only PR savvy. It shows respect.
An alternative to pitching stories is creating buzz. This mean doing something of human interest. Or perhaps, one might like to do something outrageous that people gossip on or share with others. After doing this, you then make it easy for media to find you.
Writing a compelling story that readers of a publication would enjoy attract the attention of editors. These editors are on the lookout for stories that make the publication sell. Help them achieve this.
Consider short attention spans. People should be able to convey your story in conversations. Click To Tweet
Your story should be crafted in a manner that people would be able to absorb and share it in short, casual conversations with friends and family. This means keep your writing simple and use powerful quotes that people would love to share.
Press conferences are simple events with journalists and influencers as the audience. Conduct one when you have something newsworthy to announce.
Our experience in PRworks showed that activities that aim to uplift lives not only generate publicity, the published message further resonates and get shared within the target audience.
When sh*t happens, one may stay mum. But we find it best to engage media and set the record straight. Click To Tweet
Staying silent could work in preventing coverage of an adverse issue from taking a life of its own. But issues are often pushed and fed by various interest groups. The best response would be to present your side of the story. Take care to also maintain good relations with journalists and influencers.
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