Making PR work in ASEAN

Act local but think ASEAN and global

Adherence to global standards in making Public Relations work for clients and the larger society brought us beyond the borders of Cebu, our base of operations in central Philippines.

Today, we are thinking of the sweeping changes brought by the ASEAN Economic Integration. This year, the direction to position central and southern Philippines, especially clients, meet the challenges and take advantage of the opportunities.

With this said, Philippine brands like Globe Telecom  continue to engage PRworks Inc. for public relations in Vis-Min urban centers like Cebu, Iloilo, Bacolod, Cagayan de Oro, General Santos, Zamboanga, and Davao cities. The agency is Globe Telecom’s partner in the conduct of events like such milestones as the Cebu Media Excellence Awards and the Davao Media Excellence Awards.

Pacquiao partners with Airasia
AirAsia’s Tony Fernandes flies to the southern Philippine city of General Santos in Mindanao to personally meet boxing champion Manny Pacquiao as few days before the Filipino icon won his world title fight against Chris Algieri.

The Cebu-based real estate developer Cebu Landmasters Inc. (CLI), on the other hand, has begun to grow beyond the island’s borders.

Last year, CLI expanded with its MesaVerte Residences in Dumaguete City.

But 2017 promises to be the biggest yet for Cebu Landmasters Inc. (CLI) as it expands in the Visayas and Mindanao with 10 new projects in Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo and Dumaguete.
The Cebu-based real estate developer, and now the No. 1 local developer in Metro Cebu according to CBRE,  has set out to expand its leadership in vast economically growing regions south of Manila. This direction captures the market demand and trend of national developers now looking for more opportunities outside of the capital. Cebu Landmasters has engaged PRworks as its marketing PR partner in this endeavor.

These are possible because through the years, PRworks Inc. built unrivaled networks within media and bloggers communities in the Visayas and Mindanao. In the process, we came to play a key role in the emerging Philippine Startup community especially in the agenda-setting ‘Geeks on a Beach” tech-conference.

Two years into the ASEAN Economic Integration, we strive to make PRworks and our Philippine clients local champions. Meanwhile, we will continue establishing relationships with regional partners like the Malaysian champion AirAsia with an eye for emerging global brands such as Easy Taxi.

We are stepping up the pace as we enter the era of ASEAN integration. (Updated January 21, 2017)

Manage Perceptions. Accelerate Growth. Uplift Lives.

Perception — how each of us perceive and make sense of what’s happening around us — is reality. Our individual perceptions are part of objective reality. We act based on how we perceive events happening around us. Our actions impact on these events that others perceive and act on accordingly.

We can take a snapshot of reality or conceive of it as a world in constant flux, unceasingly changing, forever moving in seeming Chaos.

PRworks Inc. has ventured into understanding and managing perceptions in a bid to shape reality. We do this as part of our role and responsibility of helping accelerate business growth for our clients. More important, the general acceleration of economic growth in the Visayas and Mindanao is a win-win for all of us. Doing what we can to stimulate growth is a must with ASEAN 2015 as the overarching backdrop.

Finally, the changes we strive for should lead towards social good. This don’t just make PR personally meaningful and fulfilling work for us in PRworks Inc. We know PR works best when it uplifts lives.

Adherence to Values

Excellence. ‘Good enough’ is never good enough.
Team Work. We work better because each team member do their best.
Ethical conduct. Don’t spin. We fix then be truthful.
Learning.  We learn from our experience and that of others. Learning  makes us better and better.
Leadership. Leaders bring out the best in others. We innovate. We set the pace.

Related stories:

More information, roadmap on ASEAN 2015 sought

Are we ready? ASEAN 2015 documents & related articles

Philippines and ASEAN 2015



Manage Perceptions. Accelerate Growth. Uplift Lives.
Avail of FREE consultation

Leave a Reply