4 days of media familiarization in summer 2016
Last June 16 to 19, 2016, the media familiarization tour in Korea kicked off with Clarie Aguilar (AirAsia Philippines), Atty. Ruphil Bañoc (DYHP/Sunstar Super Balita), Noel Villaflor (Sunstar Weekend), Kris Tiffany Janson (Binibining Pilipinas Intercontinental 2014), Santino Bunachita (Cebu Daily News), Vanessa Balbuena (The Freeman), Patty Taboada (Zee Lifestyle) and Cora Ko (PRworks, Inc.).
Check out a few of their travel photos in the famous tourist destinations:
Bukcheon Hanok Village
Media Fam Tours
The familiarization or fam tour, in the world of travel and tourism, is one tactic to market a destination. In this case for a client way back in 2016, PRWorks brought Cebu-based journalists as guests to South Korea. When the journalists immersed first-hand, they became more educated and excited in writing about the experience.
In a successful media familiarization tour, both the stakeholders and the journalist guests benefit.
For the stakeholder, this is a marketing opportunity. They agree to offer their services and products complimentary. They are not donating goods and services. They are showcasing their business.
For the guests, a fam tour is both work and fun. But organizers and stakeholders should treat their guests as VIPs.
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