Globe Telecom has announced management changes with the movement of Consumer Sales Head Ferdz dela Cruz and Consumer Marketing Head Menchi Orlina. Dela Cruz will be taking up a position within the Ayala Group while Orlina will immigrate to the United States.
Dela Cruz has been with Globe for the past 8 years serving in various capacities as Head of Consumer Wireless and more recently Head of Consumer Sales. During his stay in the company, he spearheaded the refresh and redesign of the new Globe Stores, which changed the concept of telco retailing in the Philippines. Dela Cruz also led the development of sales efficiency tools that helped engage Globe retailers in achieving sales targets.
Orlina joined Globe in 2008 as Head of Consumer Broadband and eventually served as Head of Consumer Marketing. She championed the launch of Globe Tattoo, which has now become the fastest growing broadband brand in the country. Orlina engineered various brand initiatives for Globe Postpaid, TM, and Globe Prepaid. Orlina also led the rollout of the company’s CRM efforts that included rewards and targeted offer programs for subscribers.
Effective July 1, 2011, new executives will join the management team of Globe to help drive continued growth and sustain momentum for the company. Ramon Ralph Matriano, former VP for Sales of Universal Robina Corporation’s (URC) Branded Consumer Food Group will be the Head of Consumer Sales. Chee Loo Fun, a Malaysian native and former Head of Channel Marketing from Maxis Communications Berhad, will serve as Senior Adviser for Consumer Marketing.