UPDATE. The following account is about the first PRworks engagement with Globe Telecom, the largest mobile telecom in the Philippines, way back in April 2, 2009. That’s when we first mobilized journalists from the Visayas and Mindanao to cover the Annual Stockholders’ Meeting and press conference.
Today, PRworks can legitimately claim that Globe Telecom had been our client for the last eight years. Cheers!
Vis-Min media coverage for stockholders’ meeting
TWELVE journalists from Visayas and Mindanao again covered the Annual Stockholders’ Meeting of Globe Telecom held at the Intercontinental Hotel Manila in Makati City last April 2, 2009.
Four business writers and editors from Cebu City, five from Davao City, one from Bacolod City, and two from Iloilo City arrived in Manila with Globe Telecom Cebu’s Jerry Yntig on April 1, said PRWORKS Inc. Managing Director Doris Mongaya.
During the press conference after the stockholders’ meeting, Globe Telecom President and CEO Gerardo C. Ablaza, Jr. announced that the company recorded its highest quarterly revenue performance in the fourth quarter with service revenues of P16.3 billion, up 5 percent quarter-on-quarter and surpassing the previous best of P16.1 billion from the same period last year.”
Globe Telecom momentum
Globe Telecom “maintained its momentum in wireless subscriber acquisitions by adding one million SIMs, ending the year with a total subscriber base of 24.7 million, up 22% from a year ago. The Company’s mass market brand, TM, led the growth, accounting for 70% of the 4.4 million net additions in 2008, bringing in more than 3 million incremental SIMs.
The Company also registered its strongest broadband subscriber take-up this quarter, driven by healthy demand for its wireless broadband offer. This period’s net additions of about 55,000 exceeded the performance of the first three quarters of the year, enabling the Company to close the year with a broadband subscriber base of 234,000, almost double that of 2007.”
Having recognized Visayas and Mindanao as a vast market growth area, Globe Telecom has continued inviting journalists from Cebu, Iloilo, Bacolod and Davao to cover its annual stockholders’ meeting.
This year, Globe Telecom tapped the services of PRWORKS Inc., the preferred PR and events agency in the Visayas and Mindanao, as its partner in making the nationwide coverage possible.