Homegrown cosmetic manufacturing company GT Cosmetics has clinched an export deal with a hotel chain in Finland despite the lack of marketing efforts to promote their products abroad.
Thanks to social media blogs, the word-of-mouth marketing strategy of the company proved powerful in getting a share in the international market for beauty soaps and products.
“The spa manager of the hotel found us through a blog site then sent us an email requesting for samples of our bar soaps. Now, we will be having our first shipment to Europe,” shares GT Cosmetics owner and chemical engineer Leonora B. Salvane.
About 1,000 soaps will be shipped to Finland on marking the company’s first entry to the international market.
“Our shipment to Finland is considered our first business-to-business deal with a foreign buyer. It serves as another proof that local brands can be world class. The deal would also become our first step to be recognized in Europe,” said Salvane.
Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.
The buyer in Finland has ordered the carrot and papaya soap variants that can remove skin blemishes while keeping it smooth and moisturized.
GT Cosmetics have become quite popular among the youth market composed of students and young professionals in Cebu and some parts of the Visayas and Mindanao regions. A great number of Overseas Filipino Workers in Hong Kong, Dubai, and Japan also patronizes its bar soap products.
Its new line of cosmetic cream products namely the night cream, day cream, sunblock, and toner are also starting to gain popularity among new and avid users.
Moreover, Salvane is looking at clinching more clients in Europe as its first foreign buyer promised to help promote the product in the region.
GT Cosmetics was founded in 1992 as a home-based family business in the town of Liloan, which is 18 kilometers north of Cebu City. It now has 100 workers and retails to over 170 locations of health and beauty store chain Watson’s here in the Philippines as well as to leading department stores, malls, and supermarkets nationwide.
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