Advocacy PR through the years
Saving money in jars helped Ms. Miriam Quiambao, the 1999 Miss Universe 1st runner up and World Vision Ambassador, lend a hand to many others in amassing savings, the former beauty titlist shared during the May 28-29 National Community Managed Savings and Credit Association (CoMSCA) Summit.
Quiambao said this simply involves allocating 10 percent of your income for the tithe jar which will remain untouched as savings, 20 percent for the growth jar reserved for investment, a learn jar for education, a play jar for entertainment, a live jar for day-to-day needs, and a share jar.
The CoMSCA Summit is the latest World Vision event that PRWorks helped publicize through its extensive media network as part of its corporate social responsibility.
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To recall, the public relations agency first organized a press conference for World Vision way back July 28, 2009 for the launch of its “Adopt a Child Program” at the Mang Inasal outlet of Park Mall in Mandaue City. The event’s special guest was Miriam Quiambao.
After years of providing free public relations services, Doris Mongaya, president and founder of PRworks Inc. and Mikhaela de Leon, media officer of World Vision Foundation finally seals the partnership during simple signing of a memorandum of agreement last May 26, 2015.
World Vision is helping poor families realize this dream with its flagship advocacy program CoMSCA, a small-scale self-managed financial system that facilitates savings and loan facilities in impoverished communities where access to such services is difficult.
CoMSCA allows a self-selected group of 10-25 persons to save in a locked box. The funds can then be borrowed by the members when it reaches a sufficient amount. After one year, all the savings and earnings from borrowings will be returned to the members.
This year’s National CoMSCA Summit was held at the Bayfront Hotel, Cebu City in partnership with various non-profit organizations such as Feed the Children, Zoological Society of London, and Previous Lamb Condell Foundation.
The two-day summit’s keynote speaker is Senator Paolo Benigno “Bam” Aquino IV, chairperson of the Senate Committee on Trade, Commerce and Entrepreneurship. He was represented by his Programs Director Karl Satinitigan.
Senator Bam Aquino presented his office’s initiatives such as the Youth Entrepreneurship Bill and the Go Negosyo Act which, in partnership with other agencies, aims to promote financial proficiency among the Filipino youth and communities.
The CoMSCA Summit concluded by declaring May 29 National Savings Day, wherein CoMSCA groups nationwide are encouraged to save, with each participant symbolically dropping their savings on the CoMSCA box setup on the stage.
By assuming the mantle of being a World Vision partner in the Visayas and Mindanao, PRWorks participates in empowering the community, helping impoverished families increase their incomes gaining improved access to education and health services and ultimately uplifting their lives.
Through the years, PRworks has been organizing events graced by World Vision’s celebrity ambassadors. Check out the following photos:
Partnerships like this are worth making because it uplifts lives. It is fulfilling. What do you think? Share with us your thoughts, guys.