Cebuana beauties visit GT academy

GT Cosmetics, a Cebu-based beauty products manufacturer, is partnering for the second year in a row with the Miss Cebu 2015 beauty pageant that will be staged as one of the highlights of the Sinulog Festival this January.

Cebu’s Sinulog Festival 2015 officially opens January 9, 2015. The Grand Sinulog parade falls on the January 18, 2015.

(You might want to read our other Sinulog stories)

“As a company that had its roots in Cebu, GT Cosmetics is happy to support Miss Cebu 2015 in promoting talented and intelligent local beauties,” said Engr. Leonora Salvane, GT Cosmetics founder and chief executive.

GT Cosmetics is handing over a P100,000 check to the Miss Cebu 2015 organizers as Gold Sponsor of the prestigious beauty pageant which is presently in its 31^st year of crowning Cebuana beauties.

Giving back

“We see our support to Miss Cebu 2015 as one way of giving back to the community that has made us what we are today,” said Salvane who explained that her firm has previously sponsored beauty pageants in campuses and barangays.

GT Cosmetics has come a long way since its modest beginnings in 1994 when Salvane started producing papaya and carrot soaps in her home kitchen with little more than P500 as capital.

The firm now offers a full line of skin care products from beauty soaps to moisturizing and bleaching creams, sun blocks, lotions, fragrances, among many others.

Public Relations

Initially gaining popularity through the simple word-of-mouth of its satisfied soap users in Cebu, GT Cosmetics engaged PRworks in its bid to gain a wider market in the country and beyond. Aside from marketing campaigns and events, PRworks likewise initiated the beauty firm’s foray into social media.

Today, GT products are sold in over 400 retail outlets and leading drugstores nationwide. This includes Watsons Personal Care stores, Robinsons supermarkets, SM malls, Savemore supermarkets, Gaisano Metro, among other leading stores across the country.

The beauty company’s products are also available in other countries like Canada, China, Finland, Japan, Korea, and the United States.

GT Cosmetics has manufacturing plants in Lilo-an, Cebu and, from 2012 onwards, in Marilao, Bulacan, while its third factory is currently under construction in Tayud, Consolacion, Cebu.

(Discover Tips for Using GT Cosmetics Creams)

Candidates

Eight of 12 Miss Cebu 2015 candidates made it to the GT Northeast Academy visit. Don’t you want to at least look at them closer?

Video of the Miss Cebu Visit