DEMAND for GT Cosmetics has reached the United States and this Philippine-made product makes its official debut on American soil in the Miss Philippines USA 2013 beauty pageant on Aug. 18 at the La Mirada Theater of Performing Arts in La Mirada, California.
This much-needed break by GT Cosmetics Manufacturing came after the Liloan, Cebu-based company agreed to sponsor this year’s search for Miss Philippines USA.
Looking for the right opportunity and means to introduce GT Cosmetics to a wider American public, GT founder Engr. Leonora B. Salvane never had any second thoughts and signed the contract in a New York minute when pageant organizers sought GT’s sponsorship.
“I got excited when Michael (Farnum) told me about the sponsorship deal,” Salvane said. “I was praying for such a break, so I told him to go right ahead.”
Michael Farnum is the chief executive officer of Elegantly Pure, the exclusive distributor of GT Cosmetics in the United States. Salvane said GT Cosmetics’ big break in the U.S. was made possible by Farnum, “and I’m very grateful for all his efforts.”
The Miss Philippines USA 2013 pageant is a celebration of the beauty, grace, elegance, and confidence of young Filipino-American women in the United States.
During the pageant, GT Cosmetics will showcase its products which come in a different packaging for the U.S. market. The GT Carrot, Papaya, and Anti-Aging soap variants have been repackaged to bring the American consumers’ focus on the products’ essential values.
“It’s the substance that counts, not the product’s name or form. Our products have spoken for themselves. Our products are good just the way they are. Otherwise, we would never have come this far,” Salvane said.
Since it was founded in 1994, GT Cosmetics has slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing – that miraculously made its products among the sought-after brands in the Philippines today.
GT Cosmetics will also be conducting an online voting for Miss GT Philippines USA at the pageant’s Facebook page.
Just like Miss Philippines USA, Salvane said Miss GT is expected to represent the rich and beautiful culture of the Philippines and be a role model for the Fil-Am communities in the U.S. as well.
In the U.S. so far, GT products are available at the New Asia Market and Pearl Marketing in Connecticut and at the Chinese-American Mini Market in Rhode Island.
In the Philippines, GT products are sold in about 200 retail outlets and all leading drugstores nationwide, including Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, and in other leading malls, department stores, and supermarkets.
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