PRworks proud of client’s growth beyond Cebu, PH
Recognition by peers in the vibrant business community in Cebu, the second biggest urban center in the Philippines, is a moment of pride for GT Cosmetics founder and Chief Operating Officer, Engr. Leonora B. Salvane.
She received this year’s Grand Chamber Countryside Entrepreneur of the Year from the Cebu Chamber of Commerce and Industry (CCCI) during plush ceremonies at the Radisson Blu Hotel last June 30 2015.
For Engr. Salvane, God answered her prayers in 1994 when she and her husband Roger started her soap-making business with P500 as capital. She and her husband would mix the soaps themselves in their home kitchen using a baking pan.
“Production was only 50 bars per day with my kids helping in packaging the finished products. We sold the soap through family and friends,” Salvane shared.
GT Cosmetics now have 2 production plants. The first is an expansion of the Salvane house in Liloan while the second opening in 2012 in Marilao, Bulacan to cater to its fast growing Luzon market. A third manufacturing plant which is currently being constructed in Tayud, Liloan is set to be opened in the last quarter of the present year.
From a purely family affair, GT Cosmetics now employs a total of 350 employees to handle soap production and produces more than 700,000 items across all product lines monthly.
Why don’t you check out this video to know more about Engr. Salvane and GT Cosmetics?
“We found GT Cosmetics products effective in caring for the skin when we first met Engr. Salvane in 2008. Marketing of GT products then was through word-of-mouth and an army of promo-disers,” said Doris Mongaya, president and founder of PRworks Inc.
The products has yet to be displayed in major stores and were largely known only in Cebu then, Mongaya recalled. “But we saw the potential of GT Cosmetics hitting it big even beyond the Philippines given a strategic and integrated public relations plan.”
Since then, the cosmetics firm’s growth accelerated.
“From only handmade papaya and carrot soaps from natural extracts, we now offer a full line of skincare products from moisturizing and bleaching creams, sun block, clarifying toner, and lotions,” said Salvane.
Today, GT Cosmetics products are distributed nationwide through stores Watsons, SM Supermalls, Robinsons Malls, Gaisano Malls, and Prince Hypermart chains, among many others. It is also available in the US and Canada.
The firm also expanded by opening GT Northeast Academy, a school of excellence also based in Liloan for Cebu’s North communities. The school began full operation last June 2014 with classes for Preschool and Grades 1 to 7, state-of-the-art facilities, and fully air conditioned classrooms.
GT Cosmetics have received several awards and certificates of standards compliance, including a Good Manufacturing Practice Certification, an ISO Certification, and Halal Certification.
“We in PRworks are proud of GT Cosmetics,” Mongaya said.
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According to Salvane, GT Cosmetic’s secret to success can be attributed to a passion for excellence, hard work, humility, faith and prayers, and sharing.
On top of these, Mongaya, looks at the phenomenal growth of GT Cosmetics as a public relations success story. The Cebu-based manufacturing firm has become a local champion that is poised to take advantage of the coming ASEAN Economic Community as it celebrates its 21st year this year.
“Our experience demonstrates that Filipino entrepreneurs and manufacturers have the capability to both compete globally as well as contribute locally to the community,” said Salvane.
The Cebu Chamber Awards, which seeks to recognize exemplary entrepreneurs who have contributed to Cebu’s economic development, is the culmination activity of the CCCI’s Cebu Business Month.
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