For us in PRworks Inc., success happens when efforts to manage perceptions and hack growth for clients actually uplift lives. Yes, uplifting lives is part of our DNA from the very beginning. This is a story that began in the aftermath of 1986.
1986 | Uplift Lives
Two social change advocates emerged from the heady days of the People Power Revolution in the Philippines with the passion for uplifting lives. Doris Isubal-Mongaya immersed herself in poor communities as an NGO worker and personnel of the National Housing Authority (NHA). Emmanuel 'Anol' Mongaya carved a name as a journalist. Little did the couple know, this passion led decades later to PRworks Inc.
1997 | APEC
Doris and Anol Mongaya first got involved in public relations when they were asked to help a non-government publicity effort for the Asia-Pacific Economic Cooperation (APEC) Summit in Cebu. The campaign sought to make the public understand complex issues the summit tackled.
1998 | Mentors
Doris Mongaya was into flower arranging, wedding events, and landscaping when TeamAsia’s Mike and Monette Hamlin convinced her to become a local partner for the 1998-99 “Intel PC Madness” in Cebu and Davao. With the Hamlins as her mentor, Doris began her first steps in the journey of making world-class PR work.
2001 | Cebu IT Summit
The partnership with TeamAsia did not just lead to the formation of PRworks as a single proprietorship. It opened doors. More significant, it paved the way for the historic Cebu It Summit of March 29, 2001. The summit resulted in the formation of the first Philippine ICT council and laid down the ICT roadmap for Cebu.
2002 | Cebu Mountain Fest
An open reunion concert of the pro-environment band Asin became the highlight of the week-long Cebu Mountain Festival. The event aimed to celebrate the Year of Mountains as declared by the United Nations. It was also the first major event of PRworks, independent of TeamAsia.
2004 | PRworks Inc.
PRworks became a corporation on March 23, 2004. The development enabled PRworks to engage bigger corporate clients like the Visayan Electric Company (VECO) and Salcon Power Corp. as well as local government units like Naga and Mandaue Cities.
2007 | Beyond Cebu
After a few years focusing on PR operations in Cebu, PRworks renewed cooperation with TeamAsia. This time, the two agencies helped move resources for the ASEAN Summit of 2007. Later that year, PRworks collaborated with Marisa Nallana and PETCO in organizing the 8th Motorshow Cebu International.
2009 | Visayas & Mindanao
Though affected by the global crisis, PRworks bounced back fast. It began engaging local and Manila-based clients like GT Cosmetics, Globe Telecom and Nokia Philippines that tapped the agency’s network of media and blogger contacts in major urban centers in southern Philippines.
2010 | Strategic Directions
PRworks Inc. began setting sights on more strategic directions especially to meet the challenges and take advantage of opportunities of ASEAN integration. By this time, Anol availed of an early retirement program of Sun.Star Publishing Inc. and joined Doris full time in PRworks.
2011 | Globe Media Excellence Awards (GMEA)
Globe Telecom, with the able assistance of the PRworks team, made history. The leading telecom in the Philippines launched the Globe Media Excellence Awards (GMEA) on September 21, 2011 during the celebration of Press Freedom Week in Cebu City and October 6, 2011 in Davao City.
2012 | Philippine Startup Advocacy
The PRworks team believed the Philippine Startup Community would be the next game changer. This led to the support PRworks for the series of Startup Weekends. This led to the successful Geeks on a Beach or GOAB 2013 in Boracay and GOAB2 in Lapu-Lapu City, Cebu this year.
2013 | Disaster Response
The passion to uplift lives means going out immediately to extend help during disasters. August saw the collision of a passenger ship and a cargo vessel off the Cebu port. In October, a 7.2 magnitude quake wrought destruction in Bohol and Cebu provinces. Super typhoon Yolanda cut a wide path of devastation across central Philippines.
2014 | 10th Year as a Corporation
We chose 2014 as the opportune time to celebrate a milestone -- the 10th year of PRworks as a corporation. The next year, ASEAN formally began economic integration. Brands needed public relations more as economies go further into our digital and mobile future. Year 2015 also opened with PRworks helping Cebu host the 10th year celebration of Global Voices.
2016 | Partnerships to uplift lives
The May 2016 elections opened opportunities for partnerships with government. For instance, PRworks assisted the Visayas-wide formation and series of activities of the grassroots movement of supporters of President Rodrigo Duterte. PRworks also was contracted to join preparations and actual operations of the Sinulog 2018-19 marketing team.
2019 | Looking beyond 15
May 14, 2019 marked a milestone for the PRworks team -- the birthday celebration of founder and CEO Doris Isubal-Mongaya, inauguration of our newly-renovated PRworks office, and celebration of our 15th year as a corporation. This September 2019, we likewise reveal our upgraded PRworksPH.com.