Learn Basic Marketing for Startups

Handy guide for the entrepreneur
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If you are in the early stages of developing a startup company, you are probably experiencing the same problems facing majority of startups: where do you get more customers?

Don't worry. There is no need to panic. In this guide, you will learn everything you need to know about how to promote, market, and attract new customers for your startup.

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AirAsia gifts 30 Cebu, Davao street kids

Uplifting Lives as Christmas nears
AirAsia Philippines has marked the return of the Cebu-Davao and Cebu-Cagayan de Oro by gifting 30 street children in Cebu and Davao cities with the experience of being among the passengers of the inaugural flights last December 12, 2014.

“Children always dream of flying on an airplane. This Christmas we are making this dream come true by giving them the chance to join AirAsia Phils maiden flights to Davao and CDO,” said Atty.

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Are your PR goals realistic?

Know what works in public relations
Public relations is the management of perceptions in order to influence public opinion and encourage action actions in support of your organization. But like any other discipline, public relations requires practitioners to set the right goals in order to succeed.

Often, we set too high an expectation for public relations. Maybe out of enthusiasm, many overrate what public relations can do. This sets the stage for disappointment.

Most often, this overestimation comes from a lack of awareness of what works in the field of public relations.

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More 2GO Travel routes link PH islands

Check out schedule of Cebu, Ormoc trips, other destinations
The largest sea travel provider in the Philippines -- 2GO Travel -- has added shipping routes to link more islands and provinces of this Southeast Asian archipelago.

Ships of 2GO Travel now ferry passengers and cargo to and from Dumaguete City, Romblon, Masbate City, Zamboanga City, Iligan City, and Ozamis City.

Dumaguete City is located in Negros Oriental, one of the four provinces of Central Visayas. Romblon of Romblon Province is part of the region called Southern Tagalog Provinces.

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Asian hospitals urged to join management awards 2014

Gala Dinner and Awards Night on August 29 in Cebu City
Cebu City, Philippines–AHMA, the prestigious Asian Hospital Management Awards announces its 12 award categories including two new awards - Innovations in Healthcare IT and Community Hospital Improvement.

Every year, AHMA honors and recognizes hospitals in the Asia-Pacific region that implemented innovative and outstanding hospital programs that made a difference to the patients and the community.
Entries are open to hospitals in Asia
Hospitals are encouraged to enter their best practices and programs.

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Leverage opportunities of ASEAN 2015

Challenge for startup community in PH
Update: Launch of Philippine startup roadmap set on Geeks on a Beach 2015
Filipino tech-entrepreneurs who are serious about becoming global startup champions should now be strategically leveraging the opportunities presented by being part of an ASEAN market of some 617 million people and a combined GDP of US $2.1 trillion.

Being extremely busy running companies, focusing on our latest app project, and balancing these with family life are no excuses for ignoring sweeping changes of the economic terrain. A common market of ten countries -- the Philippines, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Brunei

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10 trends to watch in Cebu


Cebu City -- Residents and visitors are looking forward to the continuation of the Christmas season with the feast of the Holy Child or Santo Niño de Cebu. The feast culminates on the third Sunday of January with the Sinulog Grand Parade.

Looking further on especially since PRworks is marking its 10th year on March 23, 2014, we are attempting to make sense of what this New Year offers.

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Cayetano to unveil 2013 Sari-Sari Store Festival

PRINCE Warehouse Club will open its annual Sari-Sari Store Festival tomorrow morning (July 20) with guest of honor Sen. Allan Peter Cayetano cutting the ceremonial ribbon at the Cebu International Convention Center (CICC) in Mandaue City.

Cayetano, who is arriving from Manila early tomorrow in time for the opening, will be joined by Cebu Gov.

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