We engage in strategic communications and public relations, event management, media and blogger relations, and social media marketing.
Managing attention and perceptions have become keys to business success.
PRWorks help individuals and corporate clients develop public personalities reflecting their good values, missions, and contributions to the larger community we serve. This is in line with our vision of managing perceptions to unleash the global potentials and uplift lives in the Visayas and Mindanao. We believe that the best PR uplift lives.
With the corporate mission of making PR work for our clients, we aim to develop and carry out creative, strategic, and customized breakthrough PR programs that get clients noticed. We draft concise messages that are on target and reach the audiences that matter. Our standards are among the highest in the PR industry respected by our peers.
In particular, clients tap us for our expertise, experience and extensive network in the Visayas and Mindanao in conducting:
- Press Release Campaigns
- Media Relations
- Corporate Social Responsibility Programs
- Media Crisis Management
In competitive markets, the value of images is premium. PRWorks assists clients defend their reputation or distinguish themselves from the pack.
Event Management Services
PRWorks tailors services to the clients needs. Years of cooperation with TeamAsia taught PRWorks developed marketing campaigns that passed the international firm’s standards.
We do specialized event management interventions or we start with comprehensive conceptualization of an event and conclude with a final report and assessment.
The events could be exhibits and product launches at local malls to carrying out comprehensive marketing and related services for a city-wide festival. And we’ve done events in selected urban centers in Visayas and Mindanao.
Social Media Marketing
Times have changed. As millions of Filipinos spend more time online, engaging social media is working wonders for PRworks clients.
The Cebu-based GT Cosmetics, because of the GT & Me Facebook community for instance, has begun getting orders from abroad. Bloggers in the Visayas and Mindanao are likewise blogging about Globe Telecom and Nokia Philippines.
To further improve our social media services, we continue to engage organized online communities even in offline events like co-organizing the Visayas Blogging Summit 2011. Our next major project along this direction is a social media summit in mid-2012.
Advocacy Information Networks
In line with the PRworks vision-mission of uplifting lives through PR, we have worked with the Central Visayas regional office of the National Nutrition Council or NNC 7 in forming the Media Information Network for Nutrition and Development or MIND 7 in 2010. This network of journalists and bloggers have since been helping the NNC conduct nutrition-related campaigns.
The success of NNC 7 encouraged us to organize the Tourism and Heritage Information Network (THINK) 7 in coordination with the Central Visayas regional office of the Department of Tourism (DOT). Philippine Tourism Secretary Ramon Jimenez, who administered the oath of membership of THINK 7 last November 29, 2011, has called for popular participation in tourism promotion.
Parallel to these advocacy efforts, PRworks has also pushed for the formation of Politika 2013, a loose online network of bloggers in the Visayas and Mindanao, with the objective of bringing together views of political and advocacy-oriented bloggers.