Sinulog Grand Parade route map

Download to survive Sinulog 2016
PRworks has launched #MyFirstSinulog campaign to help revelers during feast Señor Sto. Niño useful information about the traditional Hawok, the Holy Procession, and the Grand Sinulog Parade.

With millions of revelers expected to converge in Cebu City, we'll just have to find a way to survive the Sinulog 2016. We hope the following would be a great help. Pit Senyor!
(Click to discover the meaning of "Pit Senyor")
(Learn more about the Hawok tradition)
(Check out the official Sinulog 2015 festival schedule)

Señor Sto.

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Hot Internet issues pull bloggers to Cebu

#GVsummit #GV2015 to tackle FOI, online activism
CEBU CITY -- Some 140 international bloggers, citizen media advocates and tech experts from over 60 countries across the globe will join their Philippine counterparts as they gather at the Cebu Provincial Capitol after the Sinulog 2015 festival to tackle the latest Internet issues.

The Global Voices Citizen Media Summit in Cebu City on January 24-25, 2015 will discuss such issues as citizen media, freedom of information, digital security, indigenous languages and multilingualism online, and internet activism. The international event will highlight talks, panels, and workshops on the relations between open Internet and

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GT Cosmetics backs Miss Cebu 2015

Among the 8 Miss Cebu 2015 candidates who visited the GT Northeast Academy, who is your favorite?

Cebuana beauties visit GT academy
GT Cosmetics, a Cebu-based beauty products manufacturer, is partnering for the second year in a row with the Miss Cebu 2015 beauty pageant that will be staged as one of the highlights of the Sinulog Festival this January.

Cebu's Sinulog Festival 2015 officially opens January 9, 2015.

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AirAsia confirms flight QZ8501missing

162 people on board -- 155 passengers, 2 pilots, 5 cabin crew
AirAsia Indonesia regrets to confirm that flight QZ8501 from Surabaya to Singapore has lost contact with air traffic control at 07:24 (Surabaya LT) this morning. The flight took off from Juanda International Airport in Surabaya at 0535hours.

The aircraft was an Airbus A320-200 with the registration number PK-AXC.

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Haiyan, cybersex reports win 2014 awards

Globe Media Excellence Awards 2014
An investigative report on Haiyan, locally called Yolanda that devastated a wide swath of central Philippines, has bagged one of the top awards of the 3rd Davao Media Excellence Awards at the SMX Convention Center in Davao City last November 27, 2014.

Earlier, reports on cybersex in Cordova town in Cebu province gained the nod of judges in the 3rd Cebu Media Excellence Awards at the Marriot Hotel in Cebu City on September 24, 2014.

The Philippine top telecommunications company, Globe Telecom initiated the excellence awards in Cebu and Davao for those who have shown

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Cebu to host global citizen media summit

Free passes for 10 Twitter contest winners
Cebu-based Netizens can participate in a prestigious two-day international summit next month by joining a competition via Twitter.
Global Voices, an international citizen media network founded in 2004 at Harvard University, will be holding its 10th anniversary Summit in Cebu City, Philippines on January 24-25, 2015.

[caption id="" align="alignleft" width="670" class="zemanta-img"] English: Capitol building of the Province of Cebu, located in Cebu City.

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AirAsia gifts 30 Cebu, Davao street kids

Uplifting Lives as Christmas nears
AirAsia Philippines has marked the return of the Cebu-Davao and Cebu-Cagayan de Oro by gifting 30 street children in Cebu and Davao cities with the experience of being among the passengers of the inaugural flights last December 12, 2014.

“Children always dream of flying on an airplane. This Christmas we are making this dream come true by giving them the chance to join AirAsia Phils maiden flights to Davao and CDO,” said Atty.

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6 Christmas destinations south of Manila

Yuletide 'starts' early in the Philippines
<a href=''>Where in the following Philippine destinations can we best celebrate Christmas?</a>

One begins hearing Christmas carols blared over the radio, malls, and department stores during the first "ber" month -- September. "Only in the Philippines," we Filipinos would say.

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Typhoon Ruby: Globe restoring service

Operations team on field work today
The Globe Telecom network operations team has initiated service restoration process in areas affected by Typhoon Ruby and will be going out for field work starting today (December 8, 2014).

Typhoon Ruby (International name 'Hagupit') packing winds of some 195 kph but moving at a slow 15 kph entered the Philippine Area of Responsibility (PAR) on December 4, 2014 slammed into Dolores town in Samar at nearly 10 pm on December 6, 2014.
As of 12 pm of December 7, service interruptions have been monitored in some areas in the provinces of Biliran

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Are your PR goals realistic?

Know what works in public relations
Public relations is the management of perceptions in order to influence public opinion and encourage action actions in support of your organization. But like any other discipline, public relations requires practitioners to set the right goals in order to succeed.

Often, we set too high an expectation for public relations. Maybe out of enthusiasm, many overrate what public relations can do. This sets the stage for disappointment.

Most often, this overestimation comes from a lack of awareness of what works in the field of public relations.

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