Uplifting Lives as Christmas nears
AirAsia Philippines has marked the return of the Cebu-Davao and Cebu-Cagayan de Oro by gifting 30 street children in Cebu and Davao cities with the experience of being among the passengers of the inaugural flights last December 12, 2014.
“Children always dream of flying on an airplane. This Christmas we are making this dream come true by giving them the chance to join AirAsia Phils maiden flights to Davao and CDO,” said Atty. Joy Caneba, AirAsia Phils Chief Executive Officer.
[one_third][article_box image=”” title=”
Uplifting Lives Makes AirAsia Launch Soar
” link=”https://prworksph.com/10-quick-pr-ideas/” target=”_blank”]
By the PRworks Team
The ribbon-cutting ceremony could have been the main highlight of AirAsia’s launch of Cebu-Davao and Cebu-Cagayan de Oro flights last December 12, 2014. Ho-hum but that’s what many other brands are doing.
Instead, AirAsia Phils devoted its launch to making 30 street children happy.
The experience, at the very least, made Christmas 2014 of 30 young Filipinos memorable. More important, the experience reinforced hope that their respective street kid NGOs are instilling in them.
For AirAsia officials, seeing the excited kids smile melted hearts. It makes the job of flying worth something more.
For Catherine Porlas of PRworks and Caloy Manlupig of Balay Mindanaw, the encounter with the kids meant something more. Both grew up not knowing who their real fathers are.
Indeed, the best PR uplifts lives. Uplifting lives did not just provide wings to the AirAsia launch. It brought the wind that made it soar. It also made our day.
Stories Published Online in
More photos in the AirAsia Facebook page
[/article_box][/one_third] AirAsia Phils launched the new daily routes from Cebu to Davao and Cebu to Cagayan de Oro, adding to its existing route between Cebu and Manila. The new Cebu-Davao and Cebu-CDO routes fly twice every day as part of AirAsia Philippines’ upgrading of its services with more flights, more destinations, and ancillary services while keeping air fares affordable.
Twenty kids from the Batang Opon Foundation, Cebu City Task Force on Street Children Foundation and SOS Children’s Village will fly AirAsia Philippines’ maiden flights from Cebu to Davao and Cebu to Cagayan. They took a DOT Davao assisted tour to the People’s Park in Davao City before flying back to Cebu. In Cagayan de Oro, Caloy Manlupig of Balay Mindanaw fetched the kids from the airport for their quick tour at the Divine Mercy Shrine.
Meanwhile, 10 children from the Tambayan Center for Street Children Foundation in Davao were on board the maiden flight from Davao to Cebu. They visited a mix of heritage and crafts tour as they visit the Lapu-Lapu Shrine and the guitar factories in Mactan Island Cebu.
MCIAA General Manager Nigel Paul Villarete, MCIAA Assistant General Manager Ahmed Cuizon, GMR Megawide President Louie Ferrer, Department of Tourism Region 7 Senior Tourism Operations Officer Judilyn Quiachon, Cebu Provincial Tourism Officer Grace Paulino and Capt. Dexter Comendador, AirAsia Philippines Director of Flight Operations joined the ribbon-cutting ceremony.
During the program, the street children put their messages of hope and wishes on a Christmas tree put up by AirAsia Phils in this program.
Related articles
Pingback: See you in Boracay for Geeks on a Beach 3 | PRworks Online