Soft launch set Dec. 16 for indispensable festival companion
Users can begin downloading the first Android and IoS versions of the Sinulog 2019 app, the digital companion for millions of revelers and devotees flocking to Cebu, Philippines in Southeast Asia's biggest annual festival, on December 15, 2018.
"Media influencers and first adopters are invited to the soft launch at Kalingawan sa Plaza on December 16," said Doris Isubal-Mongaya of PRworks Inc.
What happened to the Globe Media Excellence Awards (GMEA) in 2018?
The opportunity to help make #Sinulog2018 a huge success is a blessing. We now look forward to a bigger and grander #Sinulog2019.
We, in PRworks, began arranging flowers inside the small chapel of the Basilica del Santo Niño in 2002.
2 million devotees and revelers
Two million people spilled into Cebu City streets on January 21, 2018, despite the rain, to experience the 10-hour spectacle of colorful costumes, floats, higantes, puppeteers, an overpowering beat, and dancing dedicated to the Child Jesus called the Sinulog festival.
On one hand, this is the grandest festival of all Philippine festivals on every third Sunday of January.
(By Louie Nacorda, Commissioner of the Cultural and Historical Affairs Commission (CHAC) of Cebu City,
and a member of Parish Pastoral Council of the Cebu Metropolitan Cathedral Parish)
My first encounter with the Santo Niño (Holy Child) came via his widely venerated image in what was then known as the Church of St. Agustin (now the Basilica Minore del Santo Niño de Cebu) in downtown Cebu, where my first school, the Colegio del Santo Niño is located.
#Sinulog2018 Press Release
January 18, 2018
Two bands and a popular rapper from Manila lead performers during the Sinulog 2018 weekend evening concerts at the “Kalingawan sa Plaza” at Plaza Independencia.
The five-man alternative Pinoy rock band 6cyclemind performs with Acento Band during January 19, 2018 SMB Night, said Sinulog 2018 marketing team head Steph Señires Villarica.
The 6cyclemind anthem “Fiesta! Magsasaya ang Lahat” aptly captures the fun as they take center stage at the Plaza Independencia to entertain Sinulog 2018 revelers with their alternative OPM rock music.
Cebu eyes return to Tholons top 10
Cebu City, Philippines -- Sinulog 2018, the grandest Christian festival dedicated to the Holy Child Jesus in Southeast Asia, is reaching out to digital-savvy millennials and the younger generation Z with the launch of a mobile companion for millions of devotees and revelers.
Over a week-long series of activities that began with tens of thousands participating in the "Walk with Mary" dawn procession, the celebration of the Catholic feast of Cebu's Patron Senyor Santo Niño culminates with the grand Sinulog Parade on January 21, 2018.
The day before, a dawn fluvial parade and
PRworks, AirAsia hold simultaneous familiarization tours
Philippines AirAsia, the World’s Best Low Cost Carrier, has opened new routes from and to Cebu, Davao, Clark, Palawan and Caticlan/Boracay just in time for summer.
“From highlands to islands, AirAsia is officially welcoming summer with new and increased connectivity from Davao and Cebu to Boracay
Updates, briefing deck & entry forms
The Globe Media Excellence Awards (GMEA) is now on its sixth year. As the agency partner of Globe Telecom in making GMEA happen since 2011, PRworks has taken the initiative of providing our media friends and other stakeholders of updates and resources about this year's awards.
Icon to define Philippine city in 2020
Imagine one looking out from the window of a plane approaching the Mactan-Cebu International Airport one evening in 2020. One sees seemingly standing above the sea below a welcoming beam of light forming a giant cross. Nearby on the sea surface radiates a colossal light ring. Wow!
At daytime, one marvels at the sight of artistically designed ramps towards the vast South Road Properties (SRP), some 300 hectares of prime real estate in Cebu City.
If not now, you would soon agree.