Cosmetics firm owner gets entrep award

PRworks proud of client's growth beyond Cebu, PH
Recognition by peers in the vibrant business community in Cebu, the second biggest urban center in the Philippines, is a moment of pride for GT Cosmetics founder and Chief Operating Officer, Engr. Leonora B. Salvane.

She received this year’s Grand Chamber Countryside Entrepreneur of the Year from the Cebu Chamber of Commerce and Industry (CCCI) during plush ceremonies at the Radisson Blu Hotel last June 30 2015.
(What is the meaning of GT?)

[caption id="attachment_5692" align="aligncenter" width="550"] Congratulations Engr. Leonora Salvane, Countryside Entrepreneur of the Year! The photo shows Engr.

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Initial foray into social media boosts GT cosmetics

[caption id="attachment_610" align="alignright" width="286" caption="GT Cosmetics events are getting posted in other sites ..."][/caption]

Expansion beyond the shores of Cebu to other Visayan Islands and Mindanao for a local cosmetics maker could not have been as fast this year without a boost from social media particularly bloggers based in Cebu, Davao, Cagayan de Oro, and Iloilo Cities.

This developed after the Cebu-based GT Cosmetics began expanding its market for products like its carrot and whitening soaps this year with a series of media launches in key urban centers in the Visayas and Mindanao.

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Keep cash flowing when business is generally down.

When people become stingy and start to cut down on spending because times have become difficult, should we panic as we watch our customers stop buying our products or engaging our services? Should we merely wait for the economic situation to brighten while our cash flow dries up?

No, we are not panicking. No, we are not merely waiting at the sidelines. We are tightening our belts in our struggle to keep costs lower.

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PR campaign key to Diva2Diva hit

Filling up a plush hotel ballroom with 4,000 Cebuanos on a Monday three days before payday proved to be a challenging task when organizers of the Cebu hit Diva2Diva concert began selling tickets during the long 2008 Christmas vacation.
To recall, both Christmas Day and New Year’s Day fell on a Thursday. Considering that the Philippines celebrated Jose Rizal Day – to commemorate the death of the national hero – on December 30, 2008, the whole country experienced the longest Christmas holiday in years.

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