BPO work force to drive Cebu’s growth in 2014

By Bong Galarpe

Cebu, like the rest of the archipelago, may be looking at a lower GDP growth following natural disasters that rocked central Philippines in recent months. But the growing number of well-paid employees of business process outsourcing firms will continue to drive local economic growth in 2014.

The BPO industry in the country employs some 800,000 employees contributing $11 billion to the Philippine economy.

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PR in southern Philippines 2012 (d)

Impact of the 2013 elections.
[caption id="" align="alignright" width="300"] The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in politika2013.wordpress.com.[/caption]

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views.

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Public Relations in southern Philippines this 2012 (c)

[caption id="attachment_2154" align="alignright" width="406" caption="Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event."][/caption]

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now.

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Public Relations in southern Philippines this 2012 (b)

[caption id="attachment_2151" align="alignright" width="300" caption="Doris Mongaya, managing director of PRworks Inc., poses with Superbalita columnists Bobby Nalzaro (left) and Ruphil Bañoc (right). Bobby is also a columnist of Sun.Star Cebu, a top rated commentator of dySS, and news anchor of GMA 7. Ruphil, on the other hand, is the station manager of dyHP and news anchor of TV 5."][/caption]

Sun.Star publisher Sonny Garcia and Editor-in-Chief Pachico A. Seares published the first Cebuano-language daily in1994 that primarily catered to the B-C-D market in Cebu and neighboring provinces.

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Public Relations in southern Philippines this 2012 (a)

[caption id="attachment_2145" align="alignright" width="262" caption="Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations."][/caption]

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and

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GT is ‘Gandang Tunay’

Celebrating 'beauty within'
[caption id="attachment_5709" align="alignright" width="350"] GT Cosmetics endorser Phoebe Kaye Fernandez is a Cebu-based news anchor of ABS-CBN and host of the television program Mag-TV. She also stars in local Indie films.[/caption]

There is more to GT Cosmetics than just cosmetics.

For Engineer Leonora Salvane, GT means 'God's Talent' because the business was the answer to her prayers not so long ago. It was in 1994 that she prayed for a business that fit her chemical engineering background. Last year, GT Cosmetics marked its 20 years.

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PR 101

Public relations is one subject that is largely misunderstood. It is not advertising. You are right if you believe it involves sending out press releases.  But public relations is more than writing and distributing press releases. Click this link to browse a simplified presentation about Public Relations.

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Erin: Living up to the Tañada legacy

[caption id="attachment_554" align="alignright" width="365" caption="Young Cebuano bloggers pose with Deputy Speaker Erin Tañada during his visit in Cebu last September 23 and 24, 2010 upon the invitation of the USC Stand Foundation. PRworks organized the press conference with Erin for the USC Stand Foundation ."][/caption]

Would the son of a senator who led the movement to oust the American military bases in the early 90s and the grandson of the "grand old man" of the parliament of the streets during the dark years of the Marcos dictatorship live up to the Tañada legacy?


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RP as Russian entry point to ASEAN

"Think ASEAN," goes the title of one recent book of marketing guru Philip Kotler. The book advocates the rethinking of marketing strategies of Western countries and global corporations toward the "ASEAN community 2015."

This seems to be the direction as a 30-strong Russian delegation participates in the four-day Philippine Russian Business Forum and Exhibits that opens today (October 21, 2010) and ends on October 24, 2010.

Here is an excerpt of Ehda Dagooc's story today in The Freeman:
"The first Philippine-Russian business forum last year strengthened these ties.

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