Update: Sinulog 2019 app beta out Dec. 15

Soft launch set Dec. 16 for indispensable festival companion 

Users can begin downloading the first Android and IoS versions of the Sinulog 2019 app, the digital companion for millions of revelers and devotees flocking to Cebu, Philippines in Southeast Asia's biggest annual festival, on December 15, 2018.

"Media influencers and first adopters are invited to the soft launch at Kalingawan sa Plaza on December 16," said Doris Isubal-Mongaya of PRworks Inc.

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2 million awesome stories of #Sinulog2018

2 million devotees and revelers
Two million people spilled into Cebu City streets on January 21, 2018, despite the rain, to experience the 10-hour spectacle of colorful costumes, floats, higantes, puppeteers, an overpowering beat, and dancing dedicated to the Child Jesus called the Sinulog festival.

On one hand, this is the grandest festival of all Philippine festivals on every third Sunday of January.

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Santo Niño: Up Close and Personal

(By Louie Nacorda, Commissioner of the Cultural and Historical Affairs Commission (CHAC) of Cebu City,
 and a member of Parish Pastoral Council of the Cebu Metropolitan Cathedral Parish)
My first encounter with the Santo Niño (Holy Child) came via his widely venerated image in what was then known as the Church of St. Agustin (now the Basilica  Minore del Santo Niño de Cebu) in downtown Cebu, where my first school, the Colegio del Santo Niño is located.

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Parokya, Abra, 6cyclemind lead ‘Kalingawan’

#Sinulog2018 Press Release
January 18, 2018
Two bands and a popular rapper from Manila lead performers during the Sinulog 2018 weekend evening concerts at the “Kalingawan sa Plaza” at Plaza Independencia.

The five-man alternative Pinoy rock band 6cyclemind performs with Acento Band during January 19, 2018 SMB Night, said Sinulog 2018 marketing team head Steph Señires Villarica.

The 6cyclemind anthem “Fiesta! Magsasaya ang Lahat” aptly captures the fun as they take center stage at the Plaza Independencia to entertain Sinulog 2018 revelers with their alternative OPM rock music.

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Philippine mayor pushes digital Sinulog 2018

Cebu eyes return to Tholons top 10
Cebu City, Philippines -- Sinulog 2018, the grandest Christian festival dedicated to the Holy Child Jesus in Southeast Asia, is reaching out to digital-savvy millennials and the younger generation Z with the launch of a mobile companion for millions of devotees and revelers.

Over a week-long series of activities that began with tens of thousands participating in the "Walk with Mary" dawn procession, the celebration of the Catholic feast of Cebu's Patron Senyor Santo Niño culminates with the grand Sinulog Parade on January 21, 2018.

The day before, a dawn fluvial parade and

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Changing the world @ GOAB-Palawan

Successful Silicon Valley Fil-Ams lead 400 Startup stakeholders
Puerto Princesa, Palawan (August 23, 2017) -- Yobie Benjamin and Aldo Carrascoso may not be well-known in the Philippines. But they are two Filipino-American serial entrepreneurs who have done amazing things.

Benjamin, for example, is not just into various projects that apply Internet of Things technology -- he raised $40 for a Silicon Valley company before it produced its first intelligent wearable headset. In Kenya, Benjamin is involved in Wildlife Works that sells carbon credits for protecting the rainforest and wildlife from poachers.

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5 changes to media in Duterte’s Philippines

Impact on PR and marketing
Before the controversial Donald Trump turned the American elections on its head, there was Philippine President Rodrigo Roa Duterte. With Davao City as his model, the erstwhile mayor from the south rose to overwhelm his Manila-based rivals and became the country's 16th president.
1. Chat for real time coordination
A lot of factors played in Duterte's successful presidential run. But there's one thing that gave the Duterte media campaign an edge in the fast-paced race.

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