Learn Basic Marketing for Startups

Handy guide for the entrepreneur
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If you are in the early stages of developing a startup company, you are probably experiencing the same problems facing majority of startups: where do you get more customers?

Don't worry. There is no need to panic. In this guide, you will learn everything you need to know about how to promote, market, and attract new customers for your startup.

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Are your PR goals realistic?

Know what works in public relations
Public relations is the management of perceptions in order to influence public opinion and encourage action actions in support of your organization. But like any other discipline, public relations requires practitioners to set the right goals in order to succeed.

Often, we set too high an expectation for public relations. Maybe out of enthusiasm, many overrate what public relations can do. This sets the stage for disappointment.

Most often, this overestimation comes from a lack of awareness of what works in the field of public relations.

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10 trends to watch in Cebu



 

Cebu City -- Residents and visitors are looking forward to the continuation of the Christmas season with the feast of the Holy Child or Santo Niño de Cebu. The feast culminates on the third Sunday of January with the Sinulog Grand Parade.

Looking further on especially since PRworks is marking its 10th year on March 23, 2014, we are attempting to make sense of what this New Year offers.

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7 tips on writing, distributing press releases

Even growth hackers send out PRs
The book 'Full Frontal PR' defines a press release as "a standard written announcement distributed to the media that clearly announces information you wish to place in the news."
This is a basic tool of the PR toolbox in getting your business publicity. The tech community's growth hacker toolbox also include the press release. Yes, growth hackers send out PRs because it works in growing one's audience. This is part of pull technology.
But then, sending press releases does not guarantee translation of one's write ups into published news.

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PR in southern Philippines 2012 (d)

Impact of the 2013 elections.
[caption id="" align="alignright" width="300"] The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in politika2013.wordpress.com.[/caption]

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views.

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Public Relations in southern Philippines this 2012 (c)

[caption id="attachment_2154" align="alignright" width="406" caption="Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event."][/caption]

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now.

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Public Relations in southern Philippines this 2012 (b)

[caption id="attachment_2151" align="alignright" width="300" caption="Doris Mongaya, managing director of PRworks Inc., poses with Superbalita columnists Bobby Nalzaro (left) and Ruphil Bañoc (right). Bobby is also a columnist of Sun.Star Cebu, a top rated commentator of dySS, and news anchor of GMA 7. Ruphil, on the other hand, is the station manager of dyHP and news anchor of TV 5."][/caption]

Sun.Star publisher Sonny Garcia and Editor-in-Chief Pachico A. Seares published the first Cebuano-language daily in1994 that primarily catered to the B-C-D market in Cebu and neighboring provinces.

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Public Relations in southern Philippines this 2012 (a)

[caption id="attachment_2145" align="alignright" width="262" caption="Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations."][/caption]

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and

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